Pasaribu, T.G., Sari, R.P. and Krishna Purba, S.F. 2023. ANALYSIS OF COMPETITIVE STRATEGY AND CONSUMER TRANSFER BETWEEN OUTLETS OF FRIED CHICKEN X AND FRIED CHICKEN Y USING GAME THEORY AND MARKOV CHAIN METHODS. Barometer. 8, 2 (Aug. 2023), 103–110. DOI:https://doi.org/10.35261/barometer.v8i2.8581.