Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Ujaran Kebencian Pada Kolom Komentar Channel Hot Shot Pada Youtube SCTV

2023-09-22T09:48:05+07:00

On YouTube, users can freely comment on various posts, making it a widely used social media platform. However, this feature can also lead to instances of hate speech and inappropriate language. A recent study aimed to analyze such instances of hate speech within the comments section of the Hot Shot account on YouTube SCTV. Specifically, the study examined the news content titled 'Exciting! Lesti Kejora Officially Reports Rizky Billar on Allegations of Domestic Violence. The researchers used a qualitative approach with a descriptive method and identified six comments that fell into the category of hate speech. These comments were found to be insulting and intimidating, such as 'Once domestic violence will always be domestic violence', 'No thanks', and 'Who is Lesti? God?'. Certain words used in the comments were found to promote hate speech, including 'human' and 'trash'. Such comments can have a negative impact on the individuals they are directed towards and perpetuate a culture of hate speech.

Keywords: comment column, top comment, perlocutionary speech act, hate speech, YouTube.

The Framing Of White Messages In Beauty Advertisements For the Citra Body Lotion and Vaseline

2023-07-26T22:48:43+07:00

Beauty product advertisements have become an interesting issue for the public from time to time. In the past five years, the popularity of beauty product advertisements has become increasingly diverse and amazing. This has affected the way women interpret their bodies and themselves through the messages conveyed in these advertisements, a number of slogans and new terms have emerged as doctrines for women. This paper takes a position to display beauty product advertisements with a critical paradigm. This paper is of the opinion that advertisements for beauty products cannot be the only benchmark for women in assessing beauty in terms of body, skin, face and other aspects that may be related to women's attitudes when faced with these issues. This paper also tries to show how advertisements for beauty products in society change women's views of themselves or others regarding many things, one of which is skin color. Many women believe that by having white skin they can gain more confidence to call themselves beautiful, white skin is also often associated with the cleanliness of a woman and how society ultimately treats them. The apparatus in the subject of this study are advertisements for beauty products that are circulating outside the Instagram social media. Meanwhile, the media used as the subject in this study is to compare two advertisements for beauty products that have different concepts and branding. By taking the example of Citra body lotion and Vaseline advertisements, this paper argues that there are two types of advertisements that convey two different messages about the meaning of beauty as branding. This paper uses a critical paradigm, a qualitative approach, with a method in the form of content analysis. This study uses a methodology in the form of data reduction and axial coding.

Efektivitas Brand Ambassador NCT 127 Pada Produk Skincare Nature Republic di Kalangan Penggemar NCT Di Media Sosial Twitter

2023-09-21T19:28:09+07:00

Nature Republic is one company that uses brand ambassadors to attract consumer interest. Nature Republic is also one of the most famous beauty products among beauty enthusiasts. This study determined the effectiveness of using NCT 127 as a brand ambassador for Nature Republic skincare products among fans. This study uses descriptive quantitative methods by distributing the questionnaire to 100 respondents on social media Twitter who are followers of the @nctzenbase account with a Likert scale. The result of this study is that the NCT 127 brand ambassador is proven to be effectively used by Nature Republic by looking at the values in the ViscCAP theory. This study proves that the indicator power is the most effective VisCAP indicator on NCT 127 as a brand ambassador.

Unveiling Mass Media Framing: Announcement of Coldplay 2023 Concert by Kompas.com and Reality Construction

2023-09-28T22:45:56+07:00

Abstract

The mass media has a profound influence on society's social perceptions. A case study conducted on online media Kompas.com about the Coldplay concert in Indonesia in 2023 is used in this article to study the role of the media in constructing social reality. The concert was a big hit and triggered a variety of reactions in the community. The aim of this study is to look at how the media broadcast this event, and how it affects public understanding and perception. This research uses Robert Entman's framing analysis. The framing analysis dimensions used are news responses, news assumptions, news principles, and news assessments. The data used for this analysis are articles published by Kompas.com during the Coldplay concert reporting period in Indonesia. Robert Entman's model framing theory is used as a framework for analysis. This theory helps us understand how the mass media chooses a particular viewpoint to report an event and how it can influence public understanding and interpretation of the event. The analysis shows that Kompas.com used framing that drew the attention of Coldplay fans who were very enthusiastic during their concerts in Indonesia. This media increases public understanding by linking these events to environmental issues, especially the problem of garbage. The results show that the mass media plays an important role in shaping the public's perspective on popular cultural events and relevant social issues.

Keywords: mass media, popular culture, framing analysis, Robert Entman

Peran Medan Talk Dalam Memenuhi Kebutuhan Informasi Masyarakat Kota Medan

2023-06-20T17:31:38+07:00

Instagram is a social media platform to access the latest information needs. Instagram social media usage is more than the use of print media. This study was conducted to determine how the effect of using online media on fulfilling information Needs on followers of @medantalk Instagram account. Instagram @medantalk is an Instagram social media account that conveys various information about events and circumstances that occur in the city of Medan, be it about tourist attractions, culinary, accidents, crime and so on. The purpose of this study was to determine and analyze how the effect of using online media on fulfilling information needs on followers of the @medantalk Instagram account. The results of the multiple linear regression analysis test indicate that the variable that has the most influence on the next information need variable (Y) is the brand image variable (X1) which is positive, while the variable use of Instagram (X2) has a positive effect, it can be said that the higher the variable use of Instagram, the greater the followers' information needs. Thus it can be said that brand image (X1) and Instagram usage (X2) together have a positive effect on information demand (Y).