ABIDIN, Aldo Almayda; WAHYUDIN, Wahyudin; ASTUTI, Fidiyya; NUGRAHA, Billy. ANALISIS KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK SHAMPOO UNILEVER SERTA MEMBANDINGKAN STRATEGI BERSAING PERUSAHAAN RETAIL DI KABUPATEN KARAWANG. Barometer, Karawang, Indonesia, v. 6, n. 1, p. 313–321, 2021. DOI: 10.35261/barometer.v6i1.4565. Disponível em: https://journal.unsika.ac.id/index.php/barometer/article/view/4565. Acesso em: 5 dec. 2025.