Pasaribu, T. G., R. P. Sari, and S. F. . Krishna Purba. “ANALYSIS OF COMPETITIVE STRATEGY AND CONSUMER TRANSFER BETWEEN OUTLETS OF FRIED CHICKEN X AND FRIED CHICKEN Y USING GAME THEORY AND MARKOV CHAIN METHODS”. Barometer, vol. 8, no. 2, Aug. 2023, pp. 103-10, doi:10.35261/barometer.v8i2.8581.