KHOTAMAN, Annisa Nabila; FARROS, Fadhl Faishol; HIDYATULLAH SUDRAJAT, Muhammad Fauzi Nur; GERALDY, Rizky; MA’RUF, Shofa Mujahidah. MARKETING STRATEGY ANALYSIS USING THE IE MATRIX AND THE SWOT MATRIX (CASE STUDY: MARCO DONUT COFFE & RESTO, GALAXY). Journal for Management Student (JFMS), [S. l.], v. 3, n. 3, p. 37–43, 2023. DOI: 10.35706/jfms.v3i3.8976. Disponível em: https://journal.unsika.ac.id/index.php/jfms/article/view/8976. Acesso em: 15 dec. 2025.