Khotaman, A. N., Farros, F. F., Hidyatullah Sudrajat, M. F. N., Geraldy, R. and ma’ruf, S. M. (2023) “MARKETING STRATEGY ANALYSIS USING THE IE MATRIX AND THE SWOT MATRIX (CASE STUDY: MARCO DONUT COFFE & RESTO, GALAXY)”, Journal for Management Student (JFMS), 3(3), pp. 37–43. doi: 10.35706/jfms.v3i3.8976.