Firmanto, A., Arrasyid, A. and Agusti, D. (2023) “THE INFLUENCE OF PRODUCT QUALITY AND PRICE PERCEPTIONS ON CUSTOMER LOYALTY (STUDY ON NOW SUKARAME COFFEE SHOP)”, Journal for Management Student (JFMS), 3(1), pp. 14–21. doi: 10.35706/jfms.v3i1.10529.