Khotaman, A. N., F. F. Farros, M. F. N. Hidyatullah Sudrajat, R. Geraldy, and S. M. ma’ruf. “MARKETING STRATEGY ANALYSIS USING THE IE MATRIX AND THE SWOT MATRIX (CASE STUDY: MARCO DONUT COFFE &Amp; RESTO, GALAXY)”. Journal for Management Student (JFMS), vol. 3, no. 3, July 2023, pp. 37-43, doi:10.35706/jfms.v3i3.8976.