Analisis Penentuan Strategi Bersaing pada Bisnis Usaha Kafe Omah Koempoel

Muhamad Zaki Iftikar; Afwan Syahru Utama; Nanda Supraba Rahmadhi; Muhammad Naufal Yuananto; Reyhan Atallah Syah Pratama; Salsabilah Herman Putri Wardani

doi:10.35706/value.v7i1.7233

Authors

Muhamad Zaki Iftikar University of Brawijaya
Afwan Syahru Utama University of Brawijaya
Nanda Supraba Rahmadhi University of Brawijaya
Muhammad Naufal Yuananto University of Brawijaya
Reyhan Atallah Syah Pratama University of Brawijaya
Salsabilah Herman Putri Wardani University of Brawijaya

DOI:

https://doi.org/10.35706/value.v7i1.7233

Abstract

Omah Koempoel is one of the cafes in Batu Tourism City that has many customers because it provides a natural and contemporary cafe concept through neatly arranged joglo-joglo buildings. Because it has many competitors and must be able to satisfy every customer who comes, Omah Koempoel needs to find a strategy to help win the cafe business in Batu Tourism City. The method that used in this study is a strategic management matrix formulation consisting of 3 stages or stages, namely the Input Stage with the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix; the Matching Stage using Internal External Matrix (IE) analysis, and the Decision Stage using the QSPM Matrix (Quantitative Strategic Planning Matrix). The results of this study get alternative strategies that Omah Koempoel can use is a development strategy by expanding its market share, expanding business locations, expanding business in other sectors, finding suitable and appropriate locations for the establishment of new businesses, maximizing digital media that is currently developing this, as well as being more active and aggressive in promoting the products offered.