THE INFLUENCE OF WORD OF MOUTH (WOM) AND COMPLETENESS PRODUCTS TO PURCHASE DECISIONS US PHONECELL SUKARAME CASE STUDY

Authors

  • A’lan Fattah F Universitas Islam Negeri Lampung
  • Yovie Mirandha Universitas Islam Negeri Lampung
  • Ahmad Fadil Universitas Islam Negeri Lampung
  • Vicky F Sanjaya Universitas Islam Negeri Lampung

DOI:

https://doi.org/10.35706/jfms.v2i3.10538

Abstract

Word of Mouth is also known as "mouth-to-mouth marketing" or word-of-mouth communication is a verbal
communication between one person and another that can be done face-to-face or through electronic media. Product
completeness is an important concept in supply chain management and marketing. Product completeness refers to
all elements or features included in a product or service to meet customer needs, expectations, and satisfaction. And
consumer purchasing decisions are influenced by various factors, including personal, economic, functional,
cultural, and psychological factors. These factors can affect the consumer decision-making process, which includes
recognizing a need, finding information, evaluating alternatives, making purchasing decisions, and evaluating the
post-purchase experience

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Published

2022-07-19

How to Cite

Fattah F, A., Mirandha, Y., Fadil, A., & Sanjaya, V. F. (2022). THE INFLUENCE OF WORD OF MOUTH (WOM) AND COMPLETENESS PRODUCTS TO PURCHASE DECISIONS US PHONECELL SUKARAME CASE STUDY. Journal for Management Student (JFMS), 2(3), 8–11. https://doi.org/10.35706/jfms.v2i3.10538

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