Hariyanto, M.D., Yuliana, P., Raid Kamali, S. and Sanjaya, V.F. 2023. THE EFFECT OF PRICES ON CUSTOMER LOYALTY IN CONSUMERS: PENGARUH HARGA TERHADAP LOYALITAS PELANGGAN PADA KONSUMEN. Journal for Management Student (JFMS). 3, 3 (Jul. 2023), 22–27.