Evolusi Pemasaran Jasa dan Pemasaran Relasional Jasa Pendidikan
DOI:
https://doi.org/10.35706/muntazam.v4i02.10174Abstract
Marketing management is the activity of analyzing, planning, implementing, and supervising, in order to obtain a favorable level of exchange to achieve organizational goals. The evolution of relational marketing has become very important because education is a service that requires long-term relationships with customers. Relational marketing can help schools to maintain good relationships with customers, increase customer satisfaction, and acquire new customers through recommendations from existing customers. The presentation of this article uses a descriptive approach based on the writings of education experts, trying to find the evolution of marketing and marketing educational services. The conclusion of writing this article is that Educational services marketing is a way to do something where students, parents, school employees, and the community consider schools as community support institutions dedicated to serving the needs of educational service customers while Relational marketing is focused on recruiting and retaining or maintaining educational service customers, the relationship between schools and educational service customers.
Downloads
References
Abidin, Z., & Sofyan, A. (2022). Strategi Manajemen Pemasaran Dalam Era Digital Pada Masa Sekarang. Khidmatussifa: Journal of Islamic Studies, 2(1), 11–16. https://doi.org/10.56146/khidmatussifa.v2i1.76
Adlini, M. N., Dinda, A. H., Yulinda, S., Chotimah, O., & Merliyana, S. J. (2022). Metode Penelitian Kualitatif Studi Pustaka. Edumaspul: Jurnal Pendidikan, 6(1), 974–980. https://doi.org/10.33487/edumaspul.v6i1.3394
Afif Alfiyanto. (2020). Manajemen Pemasaran Jasa Pendidikan Berbasis Budaya Religius. Adaara: Jurnal Manajemen Pendidikan Islam, 10(1), 53–62.
Amelia, W. R., & Damrus, D. D. (2021). Penerapan Pemasaran Relasional Dalam Pembelian Secara Online Terhadap Kepuasan Pelanggan Pada Mahasiswa Program Studi Manajemen Universitas Medan Area. Jurnal Bisnis Dan Kajian Strategi Manajemen, 5(1), 128–136. https://doi.org/10.35308/jbkan.v5i1.3467
Arianty, N., & Andira, A. (2021). Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Produk Helm LTD (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Sumatera Utara). Pendekatan. Jurnal Ilmiah Magister Manajemen, 4(1), 897.
Fajrina S., R., & Jalaludin, E. (2022). Pengaruh Pemasaran Relasional Kepercayaan Pelanggan terhadap Kepuasan Pelanggan (Studi pada 2A Computerizer Embroidery). EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 927–936. https://doi.org/10.37676/ekombis.v10i2.2175
Harman, M. (2017). Manajemen Pemasaran Teori dan Amplikasi Pemasaran Era Tradisional Sampai Era Modenisasi Global. Alfabeta.
Industri, H., Kelamben, W., Tambak, D., Martapura, A., Industri, H., Industri, H., Kelamben, W., Industri, H., Kelamben, W., & Pemasaran, S. (n.d.). Analisis Bauran Pemasaran Pada Home Industri. 14, 203–214.
Juliati, R. (2010). Analisis Kualitas Pelayanan Pada Kesetiaan Pelanggan Melalui Pemasaran Relasional Pada “UMM INN” Hotel Pendidikan di Malang. Fakultas Ekonomi Universitas Muhamadiyah Malang, 02, 263–286.
Lupiyodi, R. (n.d.). Manajemen Pemasaran (2nd ed.). Salimba Empat.
Pratama, Y. A., Widiawati, W., Hendra, R., Mediwinata, A. F., & Alfiyanto, A. (2022). Manajemen Pemasaran Pendidikan di MTs Al-Ikhlas. Jurnal Pendidikan Tambusai, 6(2), 10106–10111. https://jptam.org/index.php/jptam/article/view/3741
Wahyudi, K. (2018). Manajemen Pemasaran Pendidikan. Kariman: Jurnal Pendidikan Dan Keislaman, 4(2), 99–116.
Wijaya, A. (2023). Manajemen Pemasaran Sekolah Era 4.0. Jurnal Fakultas Keguruan Dan Ilmu Pendidikan, 12(1), 51–56. https://jurnal.ubest.ac.id
Wijaya, D. (2016). Pemasaran Jasa Pendidikan. Bandung: Bumi Aksara.
