Analisis Penentuan Strategi Bisnis Gula Semut Kelapa Pada Koperasi Semi Rahayu Mandiri

Abstract

Coconut ant sugar belonging to the Semi Rahayu Mandiri Cooperative is one of the superior products in Prapagan Village. Coconut ant sugar is one of the good quality sugars that is suitable for export. However, the Semi Rahayu Mandiri Cooperative still sells the coconut ant sugar to middlemen at a low price. Even though cooperatives have a great opportunity to develop their business independently. The cooperative does not yet have a business development strategy. The purpose of the study is to formulate a business strategy for coconut ant sugar Koperasi Semi Rahayu Mandiri. As a method, the SWOT analysis method and the business model canvas approach are used. The results obtained by the position of the Semi Rahayu Mandiri Cooperative's ant sugar business are in quadrant I (aggressive) with IFAS (1.3525) and EFAS (4.085) values. The measure taken are to improve the quality of coconut ant sugar product, strengthen the promotion of coconut ant sugar, maintain the label and brand as the hallmark of processed coconut ant sugar from the Semi Rahayu Mandiri Cooperative, and maintain the legality of the coconut ant sugar business of the Semi Rahayu Mandiri Cooperative. In addition, the strategy is also visualized using the business model canvas approach.