PERANCANGAN DAN PEMILIHAN STRATEGI BERSAING DI PT. ELNOV DWIATA MANDIRI DENGAN METODE SWOT DAN COMPLEX PROPORTIONAL ASSESSMENT (COPRAS)

Mohammad Akbar; Qori Nugraha

doi:10.35261/barometer.v9i1.9932

Authors

Mohammad Akbar Universitas Pancasila
Qori Nugraha

DOI:

https://doi.org/10.35261/barometer.v9i1.9932

Abstract

Elnov Dwiata Mandiri is a Company engaged in electrical maintenance servies. This company operates on a project basic where the process is carried out if there is a request by a service user or client. This company is a company with project model that must have high adaptation and respond to the surrounding environment. Therefore, the argument is strengthened tha existence of strategic planning is an important topic. This research was conducted with the aim of knowing internal and external environmental factors using the IFE and EFE matrices and looking for alternative strategies using the SWOT matrix and determining competitive strategies based on appropriate criteria using Complex Proportional Assessment (COPRAS). The results showed that IFE matrix value was 3,18 and the EFE matrix value was 3,69. If depicted in the IE matrix, the company’s condition is in quadran I, which means a build and growth strategy to improve good relations with distributors and suppliers, and improve the structure company. Strategy by improving the quality of Operatonal HR is the best alternative strategu to be implemented at PT. Elnov Dwiata Mandiri with a utility values of 100%. This strategy is the most appropriate to implement so that human resources are more productive at work and to create positive changes for emloyees

Downloads

Download data is not yet available.

References

S. R. Cholil and M. A. Setyawan, “Metode COPRAS untuk Menentukan Kain Terbaik dalam Pembuatan Pakaian pada Butik Batik Hatta Semarang,” Jurnal Teknologi Informasi dan Ilmu Komputer, vol. 8, no. 6, p. 1169, 2021, doi: 10.25126/jtiik.2021863584.

F. R. David and F. R. David, “Strategic management: a competitive advantage approach, concepts and cases.” Pearson Education, Harlow, 2017.

T. G. Pasaribu et al., “ANALYSIS OF COMPETITIVE STRATEGY AND CONSUMER TRANSFER BETWEEN OUTLETS OF FRIED CHICKEN X AND FRIED CHICKEN Y USING GAME THEORY AND MARKOV CHAIN METHODS,” vol. 8, no. 2, pp. 103–110, 2023, doi: 10.35261/barometer.v8i2.8581.

G. Ginting, S. Alvita, A. Karim, M. Syahrizal, and N. Khairani Daulay, “Penerapan Complex Proportional Assessment (COPRAS) Dalam Penentuan Kepolisian Sektor Terbaik,” Jurnal Sains Komputer & Informatika (J-SAKTI, vol. 4, no. 2, pp. 616–631, 2020.

M. M. Putri and M. Ilhamsyah Akbar, “JURNAL REKAYASA dan OPTIMASI SISTEM INDUSTRI,” vol. 03, no. 1, pp. 25–31, 2019.

M. Kristiawan, D. Safitri, and Rena Lestari, “Manajemen Pendidikan,” Deepublish, no. February, 2017.

E. Yunus, “Manajamen Strategis,” Penerbit Andi, p. 25, 2016.

A. M. I. Astuti and S. Ratnawati, “Analisis SWOT Dalam Menentukan Strategi Pemasaran (Studi Kasus di Kantor Pos Kota Magelang 56100),” Jurnal Ilmu Manajemen, vol. 17, no. 2, pp. 58–70, 2020.

S. Sulasih, “Implementasi Matrik Efe, Matrik Ife, Matrik Swot Dan Qspm Untuk Menentukan Alternatif Strategi Guna Meningkatkan Keunggulan Kompetitif Bagi Usaha Produksi Kelompok Buruh Pembatik Di Keser Notog Patikraja Banyumas,” Jurnal E-Bis (Ekonomi-Bisnis), vol. 3, no. 1, pp. 27–40, 2019, doi: 10.37339/e-bis.v3i1.115.

T. Y. M. Sihite, “Sistem Pendukung Keputusan Penentuan Kelompok Nelayan Terbaik Menerapkan Metode Copras,” Jurnal Majalah Ilmiah Informasi dan Teknologi Ilmiah (INTI), vol. 7, no. 2, pp. 106–110, 2020.

D. N. Syahfitri and B. Hartono, “Pembobotan Atribut menggunakan Pairwise Comparison pada CBR Deteksi Kerusakan AC dengan Algoritma Similaritas 3W-Jaccard,” vol. 5, no. 36, pp. 1–8, 2022.

A. Arisantoso, T. Mantoro, A. Olowolayemo, and A. Alkalbani, “Multiple Criteria Decision Analysis in HDMI Splitter Selection Using Complex Proportional Assessment Method,” Indonesian Journal of Computing, Engineering and Design (IJoCED), vol. 4, no. 2, p. 58, 2022, doi: 10.35806/ijoced.v4i2.296.

A. Organ and E. Yalçın, “Performance Evaluation Of Research Assistants By Copras Method,” European Scientific Journal, vol. 7881, no. August, pp. 1857–7881, 2016.

E. Opoku-Mensah, Y. Yin, L. O. Asiedu-Ayeh, D. Asante, P. Tuffour, and S. A. Ampofo, “Exploring governments’ role in mergers and acquisitions using IVIF MULTIMOORA-COPRAS technique,” International Journal of Emerging Markets, vol. 18, no. 4, pp. 908–930, 2023, doi: 10.1108/IJOEM-11-2020-1405.

Makhesana. M. “Application of improved complex proportional assessment (COPRAS) method for rapid prototyping system selection” Rapid Prototyping Journal vol 21 no 6, pp. 671-674, 2015