THE INFLUENCE OF SERVICE QUALITY AND PRICE ON PURCHASING DECISIONS AT SEBLAK KUY BANDAR LAMPUNG

Authors

  • Ananda Mery Sofiana Universitas Islam Negeri Raden Intan Lampung
  • Cahya Komala Dewi Universitas Islam Negeri Raden Intan Lampung
  • Wijaya Purnama Universitas Islam Negeri Raden Intan Lampung
  • Vicky F Sanjaya Universitas Islam Negeri Raden Intan Lampung

DOI:

https://doi.org/10.35706/jfms.v2i3.10531

Abstract

This research aims to test and analyze the influence of quality and price on product purchases (case study of seblak kuy consumers). This research was carried out using descriptive and verification methods, namely: collecting, presenting, analyzing and testing hypotheses, as well as making conclusions and suggestions. The sample in this study consisted of 90 respondents. The results of this research are that there is a strong correlation between service quality and price. Partially there is an influence of service quality on purchasing decisions. And there is an influence of price on purchasing decisions. Meanwhile, simultaneously there is an influence of service quality and price on purchasing decisions.

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Published

2022-07-19

How to Cite

Sofiana, A. M., Dewi, C. K., Purnama, W., & Sanjaya, V. F. (2022). THE INFLUENCE OF SERVICE QUALITY AND PRICE ON PURCHASING DECISIONS AT SEBLAK KUY BANDAR LAMPUNG. Journal for Management Student (JFMS), 2(3), 21–25. https://doi.org/10.35706/jfms.v2i3.10531

Issue

Vol. 2 No. 3 (2022): Journal For Management Student (JFMS)

Section

Artikel

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