INFLUENCE OF WORD OF MOUTH (WOM) AND PRODUCT COMPLETENESS REGARDING PURCHASING DECISIONS

Abstract

Word of Mouth is also known as "mouth-to-mouth marketing" or word-of-mouth communication is a verbal
communication between one person and another that can be done face-to-face or through electronic media. Product
completeness is an important concept in supply chain management and marketing. Product completeness refers to
all elements or features included in a product or service to meet customer needs, expectations, and satisfaction. And
consumer purchasing decisions are influenced by various factors, including personal, economic, functional,
cultural, and psychological factors. These factors can affect the consumer decision-making process, which includes
recognizing a need, finding inf