INFLUENCE OF PRICE AND PRODUCT QUALITY REGARDING PURCHASING DECISIONS (CONSUMER STUDY ON UIN RIL)

Authors

  • Wulan Nurhidayah Universitas Islam Negeri Raden Intan Lampung
  • Zahra Nuratia Universitas Islam Negeri Raden Intan Lampung
  • Wahyu Saputra Universitas Islam Negeri Raden Intan Lampung
  • Vicky F Sanjaya Universitas Islam Negeri Raden Intan Lampung

DOI:

https://doi.org/10.35706/jfms.v2i4.10548

Abstract

This research is a test that aims to determine the influence of price and product quality on consumerpurchasing
decisions. Number of samples in This research consisted of 90 respondents. Sampling in this research was
carried out with a cross-sectional survey design. Data collection is done by sharing form (questionnaire) in the
form of an online statement to respondents. Statistical tests were carried out using PLS-based Structural
Equation Modeling. Test validity using loading factor values, while the reliability test uses Cronbach'c alpha,
com posite values reliability and Average Variance Extracted (AVE). After all the results of the indicator items
are used in this research is valid and reliable, then hypothesis testing is carried out. From The three
hypothesesproposed were all supported and significant.

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Published

2022-10-19

How to Cite

Nurhidayah, W., Nuratia, Z., Saputra, W., & Sanjaya, V. F. (2022). INFLUENCE OF PRICE AND PRODUCT QUALITY REGARDING PURCHASING DECISIONS (CONSUMER STUDY ON UIN RIL). Journal for Management Student (JFMS), 2(4), 16–20. https://doi.org/10.35706/jfms.v2i4.10548

Issue

Vol. 2 No. 4 (2022): Journal For Management Student (JFMS)

Section

Artikel

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