Akibat Hukum bagi Pekerja yang Tidak Mematuhi Employee branding Perusahaan Implikasi dan Tantangan dalam Lingkungan Kerja
DOI:
https://doi.org/10.35706/positum.v9i2.13016Abstrak
This study examines the legal consequences faced by employees who do not adhere to the principles of employee branding within companies. Employee branding is an important strategy that influences the image and reputation of organizations, as well as having a direct impact on the relationship between employees and the company. Through analysis of various cases and existing literature, this research identifies the legal ramifications that may arise from employee non-compliance, including breach of employment contracts, disciplinary actions, and potential reputational damage that could lead to legal claims. Additionally, this study explores the implications for employees regarding career development and professional responsibilities. Findings indicate that greater awareness and understanding of employee branding can help workers recognize the importance of their roles in building a positive corporate image. This research is expected to provide insights for companies in designing policies that support employee compliance with employee branding and mitigate potential legal risks.
Unduhan
Referensi
Ashariana. “Dampak Dari Employer Branding Terhadap Komitmen Organisasi Pada Karyawan Bank (The Impact of Employer Branding on Commitment to Bank Employees).” Economos :Jurnal Ekonomi Dan Bisnis 5, no. 3 (2022): 238–44.
Backhaus, Klaus, and Surinder Tikoo. “Conceptualizing and Researching Employer Branding.” Career Development Internationa, 2015.
Dwards, and Martin R. “The Meaning of Employer Branding.” The Journal of Brand Management, 2010.
Evrina, Putri Wanda, and Puspita Wulansari. “PENGARUH EMPLOYER BRANDING DAN REPUTASI ORGANISASI TERHADAP INTENTION TO APPLY PADA GENERASI Z.” Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7, no. 2 (2023): 603–19. Sumber Daya Manusia. https://doi.org/10.31955/mea.v7i2.3045.
Evrina, Putri Wanda, and Puspita Wulansari. “Pengaruh Employer Branding Dan Reputasi Organisasi Terhadap Intention To Apply Pada Generasi Z.” Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 7, no. 2 (2023): 603–19. https://doi.org/10.31955/mea.v7i2.3045.
Fatih Fuadi, and Destin Fitria Anjayani. “Penerapan Employer Branding Dan Employee Value Proposition Untuk Menciptakan Employee Engagement Dalam Perspektif Bisnis Islam.” MAMEN: Jurnal Manajemen 2, no. 4 (2023): 469–80. https://doi.org/10.55123/mamen.v2i4.2752.
Fuadi, Fatih, and Destin Fitria Anjayani. “Penerapan Employer Branding Dan Employee Value Proposition Untuk Menciptakan Employee Engagement Dalam Perspektif Bisnis Islam.” MAMEN: Jurnal Manajemen 2, no. 4 (2023): 469–80. https://doi.org/10.55123/mamen.v2i4.2752.
Irwansyah. PENELITIAN HUKUM: Pilihan Metode Dan Praktik Penulisan Artikel. Revisi. Mirra Buana Media, 2021.
Marginingsih, Ria, and Dani Irawan. “EMPLOYER BRANDING PERSEPSIAN TERHADAP KEPERCAYAN PEMIMPIN DAN DAMPAKNYA PADA INTENSI KELUAR: (Studi Pada Karyawan Bank Di Indonesia).” Jurnal Ilmu Keuangan Dan Perbankan (JIKA) 8, no. 1 (2019): 25–32. https://doi.org/10.34010/jika.v8i1.1925.
Musa, Takya Amabel, Suhartini Suhartini, and Andriyastuti Suratman. “Human Capital Management: Peran Dan Dampaknya Pada Employee Branding Di Pt. Xyz.” Jurnal Ilmiah Global Education 4, no. 3 (2023): 1518–29. https://doi.org/10.55681/jige.v4i3.1111.
Pangaribuan, Omry, Bungaran Tambun, Linda Mariaty Panjaitan, Piala Mutiara, and Joslen Sinaga. “PERANAN ERGONOMI DI TEMPAT KERJA.” ABDIMAS MANDIRI - Jurnal Pengabdian Kepada Masyarakat 2, no. 1 (2022): 26–35.
Pawesti, Ristia, and Rinandita Wikansari. “Pengaruh kepuasan kerja terhadap intensi turnover karyawan di Indonesia.” Jurnal Ecopsy 3, no. 2 (2017). https://doi.org/10.20527/ecopsy.v3i2.2649.
Rumangkit, Stefanus, and Muhammad Dwiyan. “DAMPAK EMPLOYEE BRANDING PADA EFEKTIVITAS REKRUTMEN (Case Study: Generasi Z Indonesia).” Jurnal Bisnis Darmajaya 5, no. 1 (2019): 1–12. https://doi.org/10.30873/jbd.v5i1.1358.
Saefullah, Mochamad, and Basrowi Basrowi. “DAMPAK LINGKUNGAN KERJA FISIK TERHADAP KINERJA DAN KEPUASAN KARYAWAN BAGIAN PRODUKSI.” Jurnal Bina Bangsa Ekonomika 15, no. 2 (2022): 481–91. https://doi.org/10.46306/jbbe.v15i2.183.
Sullivan, and Jack. “The Employer Brand: How to Be Seen as an Employer of Choice.” Strategic HR Review, 2014.
Undang-Undang (UU) Nomor 13 Tahun 2003 Tentang Ketenagakerjaan, Pub. L. LN.2003/NO.39, TLN NO.4279, LL SETNEG :79 HLM (2003). http://peraturan.bpk.go.id/Details/43013.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Copyright (c) 2025 by Penulis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
JURNAL HUKUM POSITUM