THE INFLUENCE OF PRICE AND SERVICE QUALITY ON D'MARMAID SWIMMING POOL CUSTOMER SATISFACTION

Authors

  • Ratu Khoirunnisa Universitas Islam Negeri Raden Intan Lampung
  • Tamam Adiyansah Redyan Tasip Universitas Islam Negeri Raden Intan Lampung
  • Salim Amani Soaduon Hasibuan Universitas Islam Negeri Raden Intan Lampung
  • Vicky F Sanjaya Universitas Islam Negeri Raden Intan Lampung

DOI:

https://doi.org/10.35706/jfms.v3i3.10833

Abstract

This research aims to explore the impact of price and service quality on customer satisfaction at the D'Mermaid Tirtayasa Swimming Pool. By carrying out this analysis, it is hoped that variables that have an important role in shaping customer satisfaction can be investigated, including aspects of price and level of service quality. The research method applied is a quantitative approach with data collection techniques using questionnaires. It is hoped that the findings from this research can provide a significant contribution in understanding and increasing the level of customer satisfaction within the D'Mermaid Tirtayasa Swimming Pool environment.

Keywords: Price, Service quality, customer satsfaction

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Published

2023-07-29

How to Cite

Khoirunnisa, R., Redyan Tasip, T. A., Soaduon Hasibuan, S. A., & Sanjaya, V. F. (2023). THE INFLUENCE OF PRICE AND SERVICE QUALITY ON D’MARMAID SWIMMING POOL CUSTOMER SATISFACTION. Journal for Management Student (JFMS), 3(3), 1–13. https://doi.org/10.35706/jfms.v3i3.10833

Issue

Vol. 3 No. 3 (2023): Journal For Management Student (JFMS)

Section

Artikel

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